"We want our festival to bring together not only the most lustrous and renowned pearls from all over the world, but also a handful of uncut diamonds; we want to provide a platform for the realization of unbridled artistic potential and help to uncover the priceless gem that is hidden in every artistic talent. We want to bring you all together in one place — on the cutting edge — and make you dance." The series of videos illustrating this idea is coming soon.